Valentine's Day Deadline - 2/8

About Us


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IF Only Pretty was founded in 2012 by Ina and Zach Fitzgerald. Created out of a desire to make unique and customized jewelry, Ina and Zach started IFOP and instantly built a connection with their customers through the stories told on their bracelets. 

What once started as a hobby for family and friends, we eventually entered into craft shows and is now one of the highest sought out personalized bracelets.

We live in Sheboygan, Wisconsin where we cut, hand-stamp, shaped, finish and seal every bracelet in our basement studio.